About Us

Our core ethos is about being kind to ourselves and enjoying simple pleasures. We’re all about the little things. That means making sure we focus on those things within our control, such as looking after ourselves and our families, so that we can then better positioned to be a positive influence on the world. One way to improve our lives is by finding ways to stay centered, mindful and aware. By becoming attuned to our own thoughts and feelings, we can become more conscious of the areas in our lives that require a bit more love.

Sometimes all it takes to find such moments of balance and sublime comfort with ourselves and with our loved ones, is to be kind and give ourselves a break. This means allowing ourselves to enjoy moments of reflection as well as simple pleasures with others. We need to learn that it’s okay to make space for ourselves and be okay with that, without having to feel guilty about taking the time to be kind to ourselves. It can be easy in modern life to forget to check in with ourselves and make sure we’re doing okay.

So if that’s where we’re at, how did we get there? Well, having realized that being kind to others starts with being kind to ourselves, we wanted to be able turn this sentiment into something more tangible by doing what little we can to help provide a means of facilitating this. We know that saying be kind to yourself sounds easy enough, but truly believing and fully embracing it can be a long journey for many of us. That’s where we feel that every bit of help can make a difference, and that we should be brave and turn our skills towards doing what we little we can to provide products which can others make a life affirming start to be kinder to themselves.

You’re probably wondering where the idea started. Well, many of us here in the HyggeNu team had worked for major brands and we all noticed the same thing. That there was a gap in the online boutique shopping market for a niche brand catering to the more discerning of customers, and we all wanted in on making this a reality. Thus with great excitement the HyggeNu team was born!

We decided that we should step up and help bridge that gap by providing customers with a curated selection of bespoke products to meet those needs. Along the way, we've had our ups and downs as we've faced countless challenges. But undeterred, we always kept the end goal of satisfied customers front and center to help us stay focused.

What's in a Name?

By now you've probably heard of the 'Hygge' style trend from Scandinavia sweeping the world. Hygge basically means coziness, and Nu simply means now. Although, the original meaning of hygge is actually closer to ‘well-being’. We feel that being cozy right now and sharing good times with loved ones to help create feelings of contentment and wellness, is a great way to be.

The broader meaning behind hygge is one of putting a little effort into creating an atmosphere of warmth, so that we can share in life’s little joys with those we love. Hygge can be something as simple as the warm glow of a candle or fireplace. Cozying up with loved ones on the couch is hygge too. Even just sitting and chatting with friends and family about the small and big things in life is considered very hygge. Taking pleasure is such seemingly simple things could be why Scandinavians are often thought to be very happy.

HyggeNu's Mission

We want to be a market leader in the online boutique shopping experience space, by consistently providing a lovingly crafted unique selection of custom product ranges to our customers.

We have made it our mission to provide all of our customers with the following:

• A range of the highest quality products
• A focus on unique products and designs that are often not available in brick-and-mortar stores
• Customer centric support that is fast, friendly and efficient
• And of course...reasonable prices!

Why Choose HyggeNu?

When you shop with us, you'll see the HyggeNu difference. We are focused on finding unique products and designs that you won't find at your local store. We are focused on ensuring you have a great shopping experience, by providing a custom selection of cute and cosy products. We want your shopping experience to be seamless and fun!

But a fun shopping experience isn't all. We also strive to deliver you low prices and great customer service. We have slashed the prices on products as low as we can, ensuring you get a fantastic deal - while offering fast, efficient and friendly help! If you have any questions, please contact us today and one of our team members will reply to you ASAP.

So why not see for yourself. Buy from us today, and experience the HyggeNu difference first hand. We're just getting started, so be sure to come back and see us soon!

Much Love from the HyggeNu team ❤